How does this site use cookies and tracking?

1. Effective Date & Governance Ledger

This Cookie Policy took effect on October 30, 2026, and applies directly to all network connections established with westbridgeo.com. We maintain this specification to document active client-side storage keys, campaign attribution tokens, and regulatory consent mechanics without ambiguity.

2. Classification of Storage Technologies

We divide client storage into three strictly bounded functional categories:

• 1. Strictly Necessary Storage Core site operations, CSRF protection, and consent choice storage
• 2. Performance & Diagnostic Telemetry Server health monitoring, error rates, and calculator interaction metrics
• 3. Advertising Attribution & Measurement Search engine campaign reconciliation and click verification identifiers

Strictly necessary tokens run continuously because the website cannot render navigation states or preserve desk inquiries without them. Diagnostic and marketing attribution technologies remain completely disabled unless affirmative consent is granted.

3. Comprehensive Storage & Cookie Inventory

The following table items all persistent storage keys, session tokens, and tracking cookies initialized through this domain or associated infrastructure:

4. Advertising Platforms & Click Identifiers

Westbridge engages in digital advertising across commercial search and social platforms to connect with Charlotte property managers and commercial real estate directors. Active campaigns on google ads, Microsoft Advertising, and Meta Ads send traffic directly to this site. Incoming visitor traffic from these campaigns carries specific URL query parameters:

• google ads attaches the gclid (Google Click Identifier) parameter to measure ad response.
• Microsoft Advertising attaches the msclkid (Microsoft Click Identifier) token to record keyword conversions.
• Meta Ads attaches the fbclid parameter to reconcile campaign impressions and link clicks.

These parameters are read by client scripts strictly to correlate incoming inquiries with marketing channels. They are never paired with confidential facility energy modeling data, chiller plant schematics, or utility billing records.

5. Consent Mode v2 Technical Architecture

We implement Google Consent Mode v2 across all digital touchpoints. Before any tracking script evaluates the DOM, four core consent parameters are initialized to a default denied state:

• ad_storage DENIED by default (Storage of advertising cookies blocked)
• ad_user_data DENIED by default (Transmission of user identifiers restricted)
• ad_personalization DENIED by default (Behavioral remarketing disabled)
• analytics_storage DENIED by default (Statistical measurement storage blocked)

Only when you click 'Accept' are these four signals updated to granted. If you select 'Decline', they remain strictly denied, and advertising attribution operates entirely in cookieless ping mode without local device persistence.

6. Exercising & Modifying Tracking Preferences

Consent is established affirmatively through the persistent footer notification displayed on your initial visit. You can alter or withdraw your selection at any time using the direct controls below:

7. Operational Consequences of Declining Storage

Declining non-essential storage does not impair your access to our engineering resources. When you decline:

• You can freely inspect all audit descriptions, ASHRAE standards, and fee schedules.
• The interactive per-unit price estimator remains fully operational and computes real-time estimates directly in your local browser memory.
• Inquiry submission via zivu345.php functions normally without data degradation.
• The live support chat widget will continue to function within your active tab session, though previous conversational history will not persist if you close your browser.
• No persistent marketing cookies, remarketing pixels, or third-party behavioral profiling scripts will be written to your storage drive.

8. Third-Party Attribution Policies & Governance

For visitors wishing to examine the underlying privacy architectures of the marketing networks that direct traffic to Westbridge, review their verified statements:

• Microsoft Advertising: Governed by the comprehensive Microsoft privacy statement available at privacy.microsoft.com.
• Google Ads & Analytics: Governed by Google Technologies privacy policies published at policies.google.com.
• Meta Platforms: Outlined within the Meta Privacy Center at facebook.com/privacy/policy.

9. Direct Inquiries Regarding Tracking Technologies

If you have technical questions regarding specific HTTP headers, sub-meter data logs, or tracking tokens employed by Westbridge, contact our engineering office:

• Westbridge Energy Consulting, 1210 North Tryon Street, Charlotte, North Carolina 28206
• Telephone: +1 (984) 555-3933
• Email: [email protected]